15038-CaseStudy-ScottsEncourage Specific Customer Actions
Scotts LawnService wanted to find a way to thank loyal customers for using their service in order to increase customer retention. They also wanted to encourage customers to switch over to their EasyPay online bill pay option. To accomplish both goals, they needed an incentive that was relevant nationally and to a wide customer base for each of these goals.
Scotts LawnService coupled with Restaurant.com for two promotions. The first promotion enticed existing customers to register online and receive a free $25 Restaurant.com Gift Certificate. The second promotion offered an additional $25 Restaurant.com Gift Certificate when a customer signed up for their EasyPay online billing option.
The Restaurant.com customer loyalty promotion was so well received that it helped Scotts LawnServices exceed their program objectives by over 400%. They were so impressed by the success that they ran an additional Father’s Day promotion with Restaurant.com Gift Certificates and have successfully executed other customer promotions since.