Case Studies

Scotts LawnService

15038-CaseStudy-ScottsEncourage Specific Customer Actions

Their Goal
Scotts LawnService wanted to find a way to thank loyal customers for using their service in order to increase customer retention. They also wanted to encourage customers to switch over to their EasyPay online bill pay option. To accomplish both goals, they needed an incentive that was relevant nationally and to a wide customer base for each of these goals.

The Solution
Scotts LawnService coupled with for two promotions. The first promotion enticed existing customers to register online and receive a free $25 Gift Certificate. The second promotion offered an additional $25 Gift Certificate when a customer signed up for their EasyPay online billing option.

The Results
The customer loyalty promotion was so well received that it helped Scotts LawnServices exceed their program objectives by over 400%.  They were so impressed by the success that they ran an additional Father’s Day promotion with Gift Certificates and have successfully executed other customer promotions since.

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